A GSA Website Contact license is a small, one-time number. That's the number on the sales page — but it's not the number on your actual monthly spend once the tool is running. Here's the full line-item comparison against a managed ClearReach plan.
The GSA Column
- Software license: one-time, relatively low.
- VPS/RDP hosting: recurring monthly, to keep the software running 24/7.
- Rotating proxies: recurring monthly, required to avoid IP blacklisting at any real volume.
- CAPTCHA-solving credits: pay-per-solve, scales directly with your send volume.
- List sourcing and verification: either a tool subscription or someone's hours, every single month.
- Troubleshooting time: unbudgeted, but real, every time a form structure changes.
The ClearReach Column
One flat monthly plan. Targeting, delivery infrastructure, proxy management, CAPTCHA handling, and reply classification are all included — there's no second invoice from a proxy provider or a CAPTCHA API showing up three weeks later.
Where the Comparison Actually Lands
Add up the GSA column honestly — hosting, proxies, CAPTCHA credits, and sourcing — and it routinely lands in the same range as a managed plan, before you've counted a single hour of your own time keeping it running. The license fee was never the real cost. It was just the entry fee to start paying the real costs.